Join Life Happens’ Twitter Chat for Life Insurance Awareness Month

by | August 6, 2020 | Life Insurance

Join Life Happens for a Twitter Chat to kick off Life Insurance Awareness Month (LIAM) this September. We’ll discuss new data that shows Americans are rethinking their finances and taking part in tough financial conversations in response to COVID-19.

The pandemic has been a reality check and made many of us seriously consider our mortality for the first time. We hope this chat serves as a reminder that life insurance can be a financial lifeline in times of uncertainty—and the best time to get life insurance is now.

Date: Wednesday, September 2 from 1 to 2 p.m. EDT

Hashtag: Use and follow #LIAM20Chats during the above timeframe

Life Happens will moderate the discussion and drive the conversation on Twitter using the questions and statistics below. Remember, you’ll have to use the #LIAM20Chats hashtag in each tweet.

All statistics below come from the study “Tough Talks During COVID-19,” Life Happens, 2020.

Q1: We found that the pandemic has been a wake-up call for 67% of Americans to reevaluate their long-term financial goals. What steps can people take to feel more financially secure during this time of uncertainty? #LIAM20Chats

Q2: The average American believes it will take 8.5 months to feel comfortable with their financial situation again due to the impacts of COVID-19. Does this statistic surprise you? #LIAM20Chats

Q3: The majority of Americans (66%) agree that the pandemic has made them better understand the value of life insurance. What would you say to help convince that other 34% to consider life insurance right now? #LIAM20Chats

Q4: We found that 1 in 4 Americans have purchased a life insurance policy as a result of the pandemic. How has the process of getting life insurance been updated to contend with the virtual world? #LIAM20Chats

Q5: The top two thoughts when purchasing life insurance for the first time are that it’s too expensive and there are too many options. How can we help change those perceptions? #LIAM20Chats

Q6: The reality check we’ve gotten with the pandemic means that we need to talk to everyone about life insurance NOW, which is why we launched #LIAM20 early this year. How are you raising awareness about life insurance this coming month? #LIAM20Chats

Help us spread financial awareness during Life Insurance Awareness Month by participating in the Twitter Chat and join us all month long by using #LIAM20 on social media.

Devin Pascoe

Devin Pascoe

Devin Pascoe, Marketing Director at Life Happens, oversees marketing strategy and growth of the organization's digital channels, creating content for social media, emails, and the consumer website.

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